10 Jul Think Like A Publicly-Traded Company CEO (Part 2)
Last week we published Think Like A Publicly-Traded Company CEO (Part 1) and we addressed how the paradigms of this industry are changing, which means that a new type of person will be required to lead it. If you really want to succeed in this industry, or if you want to establish the type of wealth that industry leaders create, then you are going to have to think like them!
The first thing you need to omit is the habit of thinking small. You are a pioneer, and you are in an industry that is nowhere near its peak. It is clear to the industry insiders and outsiders that this industry is going to see an immense growth, but no one knows exactly how it will happen. That is where the opportunity lies for you – this is the best time to get in and become an agent of change, because agents of change are always rewarded when that moment finally happens.
“Based on over 150+ interviews with industry insiders, business leaders, market analysts, and much more, this is the collected wisdom from the best of the best in the hemp industry.”
Based on over 150+ interviews with industry insiders, business leaders, market analysts, and much more, this is the collected wisdom from the best of the best in the hemp industry. These are the points which will allow you to become aware of what it took many publicly-traded company CEOs had to experience prior to reaching financial success. So here’s what we’ve been able to learn from them:
Innovate But Don’t Forget To Copy
Innovation is the one way you can ensure competitive advantage; however, that doesn’t mean that you shouldn’t copy success either. The true recipe to grow effectively is to take a successful business practice, with historical scaling results, and innovate it so it works even better. You see this happen in business circles all the time; a company releases an innovative new product, and the next year other companies try to take the same idea but do it better.
Go Disrupt Something!
Remember – some rules are meant to be broken (Aside from the government laws, don’t break those!). There are many things which people have just assumed are ‘rules’, then someone comes along and breaks them and succeeds. Whenever you are taking a few assumptions to judge a business idea, see if the outcome shifts when you change those assumptions. Think of new target audiences, new market strategies – do what no one has done before, and you’ll earn what no one has earned before. Don’t be afraid to explore and go disrupt something!
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Keep That Equity
The number one rule of being a publicly-traded company CEO is that you have to hold on to your equity. Nothing else is going to make you financially successful faster than having the right equity in your hands when your company finally goes public.
“The hemp industry is going to be big business, and it will need exceptional business leaders with big ideas…”
The hemp industry is going to be big business, and it will need exceptional business leaders with big ideas willing to take the big risks. That is what you are going to need to do – take risks. 10 years from now people are going to be sitting and wishing they’d invested in the hemp industry – that means you are already 10 years ahead. Stay ahead by using these insights.
About the Author: Carlo Desierto is a serial entrepreneur with over a decade of experience in business startups. He has founded, built intrinsic value, and sold several companies in which he sits as an adviser for the Board of Directors. Carlo has interviewed over 200+ entrepreneurs and published mini-biographies for new digital media channels relating to entrepreneurship, health, self-help, futurology, and the green industry.